I write words that tell your brand’s style story.


Fashion pieces have a lot to say, whether that’s about the artist who created them, the smart boutique owner who selected them, how they will add pizzazz to a wardrobe, or simply what materials comprise their unique makeup. Your customers want to hear that story. They want to be part of that story. I will help you communicate it with words that make a statement.

st. louis copywriter retail sign


Offering amazing fashion is just the first step. Retail success comes from building relationships with clients, long after they have left your boutique or web site. Cleverly crafted words will set your brand apart. From email marketing to product descriptions, I will work to make sure your style speaks.



Carmen Boeser is a writer based in St. Louis, MO. Her work has been published in several digital and print journals. While writing for her personal style blog, The Ruby Zipper, she collaborated with a variety of brands and was selected as an Ambassador for Saint Louis Fashion Week. Carmen was also featured on panels and local television programs sharing her knowledge of shopping and style. Her career in the industry includes retail management, visual merchandising, marketing, footwear and accessory buying, copywriting, and direct sales. Those behind-the-seams experiences give her strong insight into what it takes to help others connect with fashion.